Chevrolet has launched an interesting sales promotion for its small car Chevrolet Spark. The city of Rome and Milan will be protagonists in fact, on 20 November and 11 December, a technological treasure hunt through the use of QR-Code. These are special designs which, when photographed with a mobile phone or device enabled, allowing you to view multimedia content. The game objective is to identify the Spark with the cube representing the QR code. The winner will be rewarded with an Apple iPad tablet pc.
“QR codes are one of the latest technology for mobile access to multimedia content – explained Francesco Fontana Giusti, director of communications for Chevrolet Italy – We thought they were the ideal tool to discover the characteristics of those who are not separating Spark ever on their mobile phone and still wants to get involved. ”
The features that the manufacturer is associated with the Chevrolet Spark innovation, dynamism and fun. E ‘to these concepts is the idea of a special treasure hunt organized by the company to raise awareness of its new city car.
Parallel to the game, Chevrolet has launched another initiative: it will be possible to take a picture of themselves or their friends next to one of the Chevrolet Spark with QR-Code and publish it on the site mytechnology.eu. The most voted photo by visitors will be rewarded with an iPad. For more information on hunting (which begins Nov. 20 in Rome) you can visit the website source.